Client
Microsoft/Spotlight on PC Fashion
Opportunity
Consumers are falling in love with devices that reflect their personal style. This love affair is spilling into the Windows based PC arena as the demand for machines that are powerful on the inside and fashionable on the outside increases. To be on the forefront of this emerging trend, Microsoft has created the “Spotlight on PC Fashion” program, showcasing these fashion-forward PC designs at several technology and fashion events and trade shows.
We were assigned the task of creating items to support this initiative through the design of plaques, showcase brochures, event signage, instructional booklets and event support materials. The challenge was to create items that are sensitive to all the different manufacturers’ brand guidelines, while preserving those of the Windows Brand.
Services Provided
Creative Direction, Environmental, Collateral
