Client
Amazon.com
Opportunity
In a response to customers desire to have a PC with enhanced performance, Microsoft embarked on a program to introduce Quality Tested and Performance Enhanced PCs by partnering with Amazon.com to introduce, promote and sell these products during the holiday ‘08 season.
In an effort to market these products for the holiday ‘08 season, Microsoft wanted to create a campaign that could be executed thru a premium direct mail piece, email blast and mini-site that connects with the target in a personal way to drive interest and preference for Quality Tested PC’s.
Services Provided
Creative Direction, Direct Mail.
